About Serra Honda Grandville

Serra Honda Grandville is Michigan's #1 Honda Dealer and Michigan's #1 Certified Pre-Owned Dealer, located at 4260 Kenowa Ave SW in Grandville, Michigan, just minutes southwest of downtown Grand Rapids. We sell new Honda vehicles, certified pre-owned Hondas, and used cars of all makes, and we operate a full Honda service center and parts department on site.

Drivers across West Michigan choose us for one reason: we have served the Honda needs of more people than any other dealership in Michigan. Our customers have rated us 4.8 out of 5 stars based on more than 4,650 Google reviews. Whether you are shopping for your first Honda, trading in a vehicle you have owned for a decade, or bringing your CR-V in for its scheduled maintenance, our goal is the same - that you leave happier than you arrived.

Why Buy From Serra Honda Grandville

Car Shopping Made Easy

We provide a vast selection of new and used vehicles, exceptional car care and customer service with a smile!

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Exceptional Customer Service

We are committed to providing amazing customer experiences.

Meet Our Staff

We keep you going

Our service center is here to help ensure you enjoy many great years of driving with the vehicle you purchase from us.

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Awards and Recognitions

Michigan's #1 Honda Dealer
More Michigan drivers buy their Hondas from Serra Honda Grandville than from any other dealership in the state.* That position is not the result of a single strong year - it reflects the trust drivers in Grand Rapids, Grandville, and across West Michigan have placed in our sales and service teams consistently, year after year.


Michigan's #1 Certified Pre-Owned Dealer
We are also Michigan's #1 Certified Pre-Owned Dealer.** For a shopper, that ranking matters for a practical reason: volume means selection. A dealership moving certified pre-owned inventory at our pace has more vehicles, more trims, and more price points on the ground at any given moment than a lower-volume store can keep in stock. Every certified pre-owned vehicle we sell undergoes extensive inspection before it reaches our lot, so the depth of choice never comes at the cost of confidence in the vehicle.


Honda President's Award Dealership of Excellence
Honda reserves its President's Award for dealerships that exceed the manufacturer's expectations across the whole customer relationship - sales, service, and customer satisfaction together, not sales volume alone. Serra Honda Grandville has earned it.

Access to Over 4,000 Vehicles
We are part of the Serra family of dealerships, a network with access to over 4,000 vehicles. If the exact model, trim, or model year you want is not sitting on our Grandville lot today, there is a good chance it is at one of our sister stores - and we can work to get it here for you rather than telling you to settle.

West Michigan's Used Car Destination
Beyond new Hondas, we stock one of the deepest used inventories in the region: trucks, sedans, SUVs, hatchbacks, and vans spanning a wide range of makes, model years, and budgets. Our sales team starts from what you actually need - your budget, your daily drive, the way you want the vehicle to feel - rather than from what we are trying to move.

*As per AHM New Honda Sales for 2017-2025.
**Per AHM retail sales 2021-2025.

New Inventory

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Pre-Owned Inventory

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Service Department

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Parts Department

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Sales, Service, Parts, and Financing Under One Roof
New Honda Sales - Browse the full lineup of new Hondas, from the Civic and Accord to the CR-V, Pilot, and Odyssey. View new inventory

Certified Pre-Owned and Used Vehicles - Certified pre-owned Hondas backed by extensive inspection, plus used cars, trucks, SUVs, and vans of all makes at every budget. View certified inventory | View used inventory

Honda Service Center - Routine maintenance, diagnostics, brakes, tires, and repairs performed by our service team. Keeping service affordable and accessible has always been a priority for this dealership, because routine maintenance is what keeps a vehicle running well for the long haul. We also offer express service options and convenient appointment times. Schedule service

Genuine Honda Parts - Our parts department stocks genuine Honda parts built to Honda's exact specifications for your specific vehicle, ensuring proper fit, performance, and reliability. Visit the parts department

Financing for Every Credit Situation - Our finance team works to find the right loan or lease structure for your situation. Explore financing


Areas We Serve Across Grand Rapids and West Michigan
Our dealership sits at 4260 Kenowa Ave SW in Grandville, positioned for easy access from I-196, M-6, and US-131 - which puts us within a short drive of most of the Grand Rapids metro area. Customers travel to us from across the region, and many come from well beyond it.

Honda Dealer Near Grand Rapids, MI
We are roughly ten miles southwest of downtown Grand Rapids, which makes us a practical Honda dealership for drivers on the city's west and southwest sides who would rather not cross town for sales or service. Grand Rapids customers make up a substantial share of both our showroom traffic and our service lane.

Honda Dealer in Grandville, MI
Grandville is our home city and we are the top Honda dealer in Grandville, Michigan. Our Kenowa Ave SW location keeps us a few minutes from RiverTown Crossings and the surrounding neighborhoods.

Serving Wyoming, MI
Directly east of us and one of the largest cities in Kent County, Wyoming is home to some of our most frequent sales and service customers.

Serving Kentwood, MI
A straight shot east on M-6 brings Kentwood drivers to our door without routing through downtown Grand Rapids.

Additional Communities We Serve
  • East Grand Rapids - our technicians serve East Grand Rapids customers for everything from Maintenance Minder service to major repairs
  • Jenison - immediately west of Grandville and one of the closest communities to our dealership
  • Hudsonville - a short run west on I-196 for new Honda sales, certified pre-owned shopping, and scheduled service
  • Byron Center - south of us via US-131 and M-6, well within range for both sales and service
  • Walker - north of Grandville along I-96, an easy trip for shopping new or certified pre-owned Hondas
  • Allendale - southwest toward Ottawa County, including Grand Valley State University students and staff
  • Holland - our technicians serve Holland and the lakeshore, and Holland shoppers regularly make the drive for our inventory depth
  • Muskegon - north along the lakeshore, and a regular source of customers who want selection they cannot find closer to home
  • Kalamazoo - south on US-131, within a comfortable drive for buyers seeking Michigan's largest Honda selection
  • Lansing - east on I-96, and Lansing-area shoppers make the trip for our new Honda and certified pre-owned inventory
If you are outside these communities, that does not mean we cannot help. We regularly work with buyers from across Michigan and beyond. Get directions to our dealership or call us at (616) 667-4500.

Thoughtful Amenities
Whether you are waiting on service, picking up a part, or shopping for your next vehicle, we want your time here to be comfortable and productive.

Customer Lounge
Our comfortable customer lounge is a clean, quiet space where you can work or relax while we service your Honda, with complimentary Wi-Fi and refreshments available.

Family-friendly Kids Corner - We know service appointments do not always happen at convenient times for families, so our lounge includes a Kids Corner: a dedicated, family-friendly space to keep little visitors happily occupied while you shop the showroom or wait on your vehicle.

Service and Convenience
  • Loaner vehicles and shuttle service - available for qualifying repairs; ask your service advisor about availability when you schedule
  • Express service options and convenient appointment times
  • On-site parts department stocked with genuine Honda parts

Rooted in the West Michigan Community
Our customers are also our neighbors, and that shapes how we operate. Supporting local organizations and showing up for the community outside the walls of the dealership has been a long-standing priority for our team - not a side project, but part of how we understand the job.

That same standard applies inside the building. Every customer gets treated well here, whether they are picking up a new Pilot or bringing a ten-year-old Civic in for an oil change.

Visit Serra Honda Grandville
Serra Honda Grandville
4260 Kenowa Ave SW
Grandville, MI 49418-2252
  • Sales: (616) 667-4500
  • Service: (616) 667-4500
  • Parts: (616) 667-4500

Dealership Hours
 Day     Hours
 Monday - Thursday 9:00 AM - 7:00 PM
 Friday 9:00 AM - 6:00 PM
 Saturday 9:00 AM - 3:00 PM
 Sunday Closed
 
Service Department Hours
 DayHours 
 Monday - Friday7:00 AM - 5:00 PM 
 Saturday8:00 AM - 2:00 PM 
 SundayClosed 
 
Parts Department Hours
 DayHours 
 Monday - Friday7:00 AM - 5:00 PM 
 Saturday8:00 AM - 2:00 PM 
 SundayClosed 
 
Directions from Downtown Grand Rapids
Take I-196 W to M-6 W, then exit at Kenowa Ave SW. We are on Kenowa Ave SW, roughly a 15-minute drive from downtown depending on traffic.


Hours are subject to change on holidays. Please call (616) 667-4500 to confirm.
Frequently Asked Questions

Where is Serra Honda Grandville located?
Serra Honda Grandville is located at 4260 Kenowa Ave SW, Grandville, MI 49418-2252, roughly ten miles southwest of downtown Grand Rapids with access from I-196, M-6, and US-131. You can reach our sales, service, and parts departments at (616) 667-4500.

Is Serra Honda Grandville near Grand Rapids?
Yes. Serra Honda Grandville is approximately a 15-minute drive southwest of downtown Grand Rapids, which makes us a convenient Honda dealership for drivers throughout the Grand Rapids metro area, including Wyoming, Kentwood, East Grand Rapids, and Walker.

What areas does Serra Honda Grandville serve?
We serve Grandville, Grand Rapids, East Grand Rapids, Wyoming, Kentwood, Jenison, Hudsonville, Byron Center, Walker, Allendale, Holland, Muskegon, Kalamazoo, Lansing, and communities across West Michigan and beyond.

Is Serra Honda Grandville the #1 Honda Dealer in Michigan?
Yes. Serra Honda Grandville is Michigan's #1 Volume Honda Dealer, as per AHM New Honda Sales for 2017-2025. We have also earned the Honda President's Award, Honda's award of dealership excellence.

Is Serra Honda Grandville the #1 Certified Pre-Owned dealer in Michigan?
Yes. Serra Honda Grandville is Michigan's #1 Certified Pre-Owned Dealer, per AHM retail sales 2021-2025. Every certified pre-owned vehicle in our inventory undergoes extensive inspection to ensure it meets a high standard of quality.

What are Serra Honda Grandville's hours?
Our dealership is open Monday through Thursday from 9:00 AM to 7:00 PM, Friday from 9:00 AM to 6:00 PM, Saturday from 9:00 AM to 3:00 PM, and closed Sunday. Our service and parts departments are open Monday through Friday from 7:00 AM to 5:00 PM and Saturday from 8:00 AM to 2:00 PM.

Does Serra Honda Grandville sell used and certified pre-owned vehicles?
Yes. We are West Michigan's Used Car Destination and Michigan's #1 Certified Pre-Owned Dealer, with certified pre-owned Hondas plus used trucks, sedans, SUVs, hatchbacks, and vans of all makes for every budget. As part of the Serra family of dealerships, we have access to over 4,000 vehicles.

Does Serra Honda Grandville have a service and parts department?
Yes. We operate a full Honda service center and parts department on site at our Grandville location. Our service team handles routine maintenance, diagnostics, and repairs, and we offer express service options, loaner vehicles, and shuttle service for qualifying repairs. Our parts department stocks genuine Honda parts.

Is the Serra Honda Grandville waiting area family friendly?
Yes. Our customer lounge includes a family-friendly Kids Corner with a dedicated space for little visitors, along with complimentary Wi-Fi and refreshments, so you can shop or wait on service with the whole family along.

What makes Serra Honda Grandville different from other Grand Rapids Honda dealers?
We are Michigan's #1 Volume Honda Dealer and Michigan's #1 Certified Pre-Owned Dealer, we have earned the Honda President's Award, and as part of the Serra family of dealerships we have access to over 4,000 vehicles. Our customers have rated us 4.8 out of 5 stars based on more than 4,650 Google reviews.
  1. Serra Honda Grandville

    4260 Kenowa Ave SW
    Grandville, MI 49418-2252

    • Sales: (616) 667-4500
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Get in Touch

  • Contact our Sales Department at: (616) 667-4500
  • Monday9:00AM-7:00PM
  • Tuesday9:00AM-7:00PM
  • Wednesday9:00AM-7:00PM
  • Thursday9:00AM-7:00PM
  • Friday9:00AM-6:00PM
  • Saturday9:00AM-3:00PM
  • SundayClosed